by Erick Ryan Walker | Jun 13, 2026 | Uncategorized
Talk to enough new business owners and you’ll hear the same packaging dilemma repeatedly. One founder is considering generic packaging because it’s affordable and carries almost no inventory risk. Another is looking at custom packaging options and...
by Erick Ryan Walker | Jun 12, 2026 | Uncategorized
Imagine two products sitting side by side on a retail shelf. They use the exact same box structure. The dimensions are identical. The graphics are identical. Even the product inside is identical. The only difference? One package uses matte lamination with a spot UV...
by Erick Ryan Walker | Jun 11, 2026 | Uncategorized
A brand owner recently contacted a packaging supplier with what seemed like a straightforward request. “We’re looking for custom cardboard boxes for our new product line.” The supplier replied with a question the brand owner wasn’t expecting:...
by Erick Ryan Walker | Jun 10, 2026 | Uncategorized
Launching a hemp brand often looks straightforward from the outside. One founder I spoke with assumed their packaging process would be similar to a friend’s skincare company. They designed attractive labels, approved custom boxes, and placed their first...
by Erick Ryan Walker | Jun 10, 2026 | Uncategorized
Walk into any grocery store, beauty retailer, or specialty shop and you’ll find shelves filled with products that are remarkably similar. Two protein powders with nearly identical ingredients. Two skincare serums using comparable formulations. Two CBD tinctures...
by Erick Ryan Walker | Jun 9, 2026 | Uncategorized
A growing ecommerce brand spent nearly 18 months ordering packaging the same way they had since launch. Every few weeks, they placed another small order. Each order required reapproving artwork files. Production timelines varied. Slight size differences appeared...
