by Erick Ryan Walker | Jun 4, 2026 | Uncategorized
Walk into a boutique gift shop during the holiday season and you’ll often see something interesting. One candle brand keeps selling out. Customers pick it up, examine the packaging, and head straight to checkout. Meanwhile, a neighboring candle brand with...
by Erick Ryan Walker | Jun 4, 2026 | Uncategorized
A skincare founder spent nearly a year perfecting a facial serum. The formula was excellent. Customer reviews were positive. Sales were steady after launch. Yet something was missing. Despite dozens of orders every week, customers weren’t posting about the...
by Erick Ryan Walker | Jun 4, 2026 | Uncategorized
imagine sending 50 PR packages to creators. The products are good. The targeting is solid. The influencers fit your audience perfectly. Yet only 12 packages appear on TikTok, Instagram, or YouTube. The other 38 disappear. Most brands assume the creators simply...
by Erick Ryan Walker | Jun 3, 2026 | Uncategorized
A brand owner recently switched to packaging marketed as “eco-friendly” by a supplier. The boxes looked the part. They featured natural kraft coloring, sustainability messaging, and environmentally focused branding. Customers were actively choosing the...
by Erick Ryan Walker | Jun 3, 2026 | Uncategorized
Picture a customer standing in front of your bakery display, trying to choose between two boxes of cupcakes. One is fully closed with elegant branding. The other is a bakery box with a clear window that shows the frosting, colors, and decoration inside. Which one do...
